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FCFirst ClassCHAUFFEURS

FLFirst Saloon

BMW i7 chauffeur hire

A fully electric long-wheelbase saloon. The quietest cabin in this fleet under about forty miles an hour, and the one that needs a plan for the charger.

3 passengers3 large casesFirst SaloonQuoted per journey
A chauffeur car of the kind booked as a BMW i7, waiting for a passenger.

Written quotation, usually within the hour

BMW i7 — summary

BMW i7 chauffeur hire from First Class Chauffeurs. A fully electric long-wheelbase saloon. The quietest cabin in this fleet under about forty miles an hour, and the one that needs a plan for the charger. It seats up to 3 passengers with 3 large cases and sits in the First Saloon class of this fleet. As-directed hire is booked in a block of hours with the car held for you between stops; airport transfers are quoted as a single fixed fare for the run. No standing price list. Send the journey on WhatsApp and the written quotation confirms the price, what it includes and any applicable tax. Booked across the United Kingdom, with airport arrivals met inside the terminal rather than telephoned from a car park.

Passengers

Up to 3

Large cases

3

Cabin

Electric, long wheelbase

Best for

City work and short airport legs

01First Saloon

The i7, plainly described

The i7 is BMW’s electric 7 Series, and it only comes as a long-wheelbase car, which means every one of them is built around the rear seat rather than the driver’s. Away from a standstill there is no engine noise at all, no gearchange and no vibration through the floor, and in stop-start city traffic that turns out to matter more than any figure on a specification sheet.

It shares a class and a way of being quoted with the S-Class, so choosing between them is a question about the car and the day rather than about money. The honest summary is that the i7 is the better city car and the S-Class is the safer choice for a long, unpredictable run.

RTCabin facts

Passengers
Up to 3
Large cases
3, plus cabin bags
Cabin class
First Saloon

No standing price list. Send the journey on WhatsApp and the written quotation confirms the price, what it includes and any applicable tax.

02Specification

What it carries, and what it is

Four figures, taken from the vehicle rather than from a brochure. Anything that would change with a particular car is confirmed on your written quotation instead.
Passengers
Up to 3
Large cases
3
Cabin
Electric, long wheelbase
Best for
City work and short airport legs

03The car and the price

Booking a i7

No price is printed on this page, because a car is only half of what decides one. Message the journey and the figure comes back in writing with this vehicle named on it.
Side view of a first saloon chauffeur vehicle, shown against a plain panel.
Passengers
Up to 3
Large cases
3, plus cabin bags
Cabin class
First Saloon

No standing price list. Send the journey on WhatsApp and the written quotation confirms the price, what it includes and any applicable tax.

The cabin BMW built around the back seat

LF-01The cabin BMW built around the back seat

The cabin BMW built around the back seat

Because there is no shorter version of this car, the rear compartment gets the whole benefit of the wheelbase. Legroom is close to the S-Class, the seat base is a little flatter, and the backrest angle is adjustable from a panel set into the door. A tall passenger has no reason to ask for the front seat to be moved.

The interior lighting is the part visitors comment on: a lit band runs across the dashboard and into the doors, and at night it gives the cabin a soft glow instead of the usual patchwork of screens. It sounds like a gimmick until you have sat in it on a wet January evening on the A4.

BMW offers a large fold-down screen for the rear compartment and a reclining lounge seat behind the front passenger on some specifications. Rather than describe either as though it were standard, we confirm what the car allocated to your booking actually carries on the written quotation. If one of them matters to your journey, say so in the enquiry and you will get a straight yes or no before anything is agreed.

LF-02An electric car with a range question attached

An electric car with a range question attached

The i7 is a heavy car with a large battery, and the published WLTP figure is close to 390 miles. The number a chauffeur plans around on a February motorway with the heating on is a good deal lower than that, and pretending otherwise is how people end up sitting at a service station charger for forty minutes they had not budgeted for.

In practice that limit is invisible on most work. A day of London meetings, a Heathrow round trip, an evening in the West End: none of those come close to troubling it. A run to Manchester and back in a day does, and for that we would quote the S-Class instead and say why.

Charging is planned before the booking rather than during it, which means the car arrives carrying what the day needs and any top-up happens while it is waiting rather than while you are sitting in it. If your day involves several hundred unpredictable miles, the honest position is that a combustion car does the same job with fewer variables, and a chauffeur who tells you otherwise is selling rather than planning.

Charging, terminals and the four o’clock departure

LF-03Charging, terminals and the four o’clock departure

Charging, terminals and the four o’clock departure

Airport work suits this car well. A Heathrow or London City run is short enough that the car arrives with most of its battery intact, and the waiting time at a terminal is time on a charger rather than time with an engine idling outside arrivals. In a multi-storey short-stay that is a genuine practical advantage.

The pickup itself is no different from any other booking here: the flight is tracked, the chauffeur waits inside the building with a name board, and the car is brought round once you are through. What changes is the departure at four in the morning, when an electric car pulls away from a residential street without waking anyone.

For private aviation the same logic applies at the other end of the journey. Business aviation terminals and FBO aprons are short runs from anywhere sensible, so range is never the question, and the car is silent standing on an apron where engine noise carries a long way and nobody thanks you for adding to it. Timing on that work runs off the tail number rather than a scheduled arrival.

05Who books it

When the i7 is the right answer

  • 01

    City days with a lot of stopping and starting

  • 02

    Short and medium airport transfers

  • 03

    Organisations reporting on travel emissions

  • 04

    Passengers who dislike engine noise at a standstill

LF-04The passenger who asks what the car runs on

The passenger who asks what the car runs on

A growing share of bookings come with a question about emissions attached, usually from someone who has to account for travel in a report at the end of the year. An electric car answers that question without a footnote, and the i7 does it without the passenger having to give up anything in the back seat.

Beyond that, the people who ask for this car tend to be the ones who notice noise. Anybody who finds a diesel at a traffic light irritating, anyone who takes calls in the back, and anyone travelling with a baby who has finally gone to sleep will all get more out of this cabin than out of a conventional saloon.

It is also quietly popular with people who simply like cars. The i7 is a strange, imposing thing to look at and it draws more attention parked outside a restaurant than an S-Class does, which some passengers want and others very much do not.

Silence, and what a chauffeur does with it

LF-05Silence, and what a chauffeur does with it

Silence, and what a chauffeur does with it

An electric drivetrain removes the two things that usually give away clumsy driving: the gearchange and the engine note. What it leaves behind is the brake pedal and the steering, and in a car this quiet both become far more obvious to the person in the back. A late, firm stop that would be masked by engine noise in another car is plainly felt in an i7.

So the technique changes. Regenerative braking is used to shed most of the speed early, with the pedal only for the last few miles an hour, and the car is brought to a halt by easing off the pressure at the very end so it settles rather than nods. Done properly, a passenger cannot tell when the car has actually stopped.

The other effect is on conversation. In near silence, ordinary road noise no longer covers a phone call, so a chauffeur working this car is more careful than usual about when to speak and when to leave the cabin alone. It also means a passenger who does want to talk never has to raise their voice, which changes the character of a long journey rather more than the drivetrain does.

LF-06The i7 next to the S-Class

The i7 next to the S-Class

Both cars sit in the First Saloon class at the same quoted figure, and both carry three passengers and three large cases. Choosing between them comes down to three things: how far you are going, how much stopping is involved, and whether the drivetrain matters to you or your finance team.

The i7 is better in traffic, better at a standstill, better on a residential street at dawn, and better on a report. The S-Class is better on a long unbroken motorway leg, better when the day’s mileage is unknown at the time of booking, and better if the passenger has fixed expectations about what a chauffeur car looks like.

There is no price signal to guide the decision, which is deliberate. Both cars sit in the same class and are quoted the same way, so nobody is nudged toward the electric one by a discount or away from it by a premium. Whichever you pick, the chauffeur, the waiting arrangement and the way the collection is run are identical, and the only thing you are actually choosing between is the car.

06Capacity

Passengers, cases and the honest limit

Luggage is counted before passengers when a job is priced here, because a vehicle that is one case short at the kerb is a problem nobody can fix at the terminal.
Seated passengers
3
Large cases
3
Class
First Saloon
Booked as
Transfer or by the hour
The boot an electric saloon leaves you

LF-07The boot an electric saloon leaves you

The boot an electric saloon leaves you

Three large cases go in, which puts the i7 level with the S-Class on paper. The shape is slightly less helpful: the floor is a little higher because of what sits underneath it, so tall rigid cases are the ones that cause an argument rather than soft bags, and there is no front boot to fall back on.

In use that means three cases and two or three cabin bags is the sensible ceiling, and a fourth large case does not go in however it is arranged. That is the same practical limit as every saloon on this page, and the same answer applies: with more luggage than that, the V-Class costs less and takes it all.

One genuine advantage is the loading height. The boot lip is low and wide, so a heavy case is lifted in rather than heaved over an edge, which matters when a chauffeur is loading four of them in a drop-off lane in the rain.

07Compared

i7 or E-Class

The section most people actually want, written the way we would answer it on the telephone.

Against the E-Class the i7 is a rung up, and for that you get a longer cabin, one more suitcase, and a car that is close to silent. What you do not get is any more seats, any faster a journey, or any more flexibility about where it can park. On a twenty-minute run across town with a single bag, none of the i7’s strengths get a chance to show themselves and the E-Class is plainly the better value. The i7 starts to make sense when the day involves a lot of stopping and starting, when someone in the back is on the phone for most of the journey, or when the drivetrain has to be justified in an annual report. If none of those apply, book the E-Class without feeling you have settled for something.

VSMercedes-Benz E-Class

The car most airport runs are done in. A full-size saloon, three seats across the back, and a boot that takes two large cases without an argument.

Passengers
3
Large cases
2
Class
Cabin
Read the E-Class page

08Pricing

What a i7 costs

As-directed hire is quoted on the block of hours the car is held for you, with a minimum that is named on your quotation. Airport transfers are quoted as a single fixed fare for the run rather than by the hour.
Passengers
Up to 3
Large cases
3, plus cabin bags
Cabin class
First Saloon

No standing price list. Send the journey on WhatsApp and the written quotation confirms the price, what it includes and any applicable tax.

No standing price list. Send the journey on WhatsApp and the written quotation confirms the price, what it includes and any applicable tax.

Send the date, the pick-up, the destination and how many of you are travelling, and the reply comes back with a fixed figure, the vehicle it applies to and what it covers. The pricing page sets out what moves a quotation, and one message on WhatsApp is the fastest way to get a price in writing. There is no form to fill in.

11Same class

The rest of the First Saloon class

Long-wheelbase saloons. More rear legroom, a much quieter cabin above fifty miles an hour, and a car that reads as a chauffeur car at a hotel door.

FIFirst Saloon

Mercedes-Benz S-Class

The long-wheelbase saloon that most of the chauffeur trade is built around, and the smallest car here that reads as a chauffeur car from the pavement.

Passengers
Up to 3
Large cases
3, plus cabin bags
Cabin class
First Saloon

13Answers

Questions about the i7

Six things people ask before booking this one, answered without the marketing.

How far can a BMW i7 go on one charge in real use?

The published WLTP figure is close to 390 miles, and a realistic winter motorway number is meaningfully lower. For London days and airport runs the range is never a factor. For several hundred miles in a day we would quote the S-Class and explain why.

Does an electric chauffeur car need to stop to charge on my journey?

Not on any normal transfer or city day. Charging is planned around the booking rather than inside it, so the car arrives with what the day needs. If a route genuinely requires a charging stop, that is said in the quotation before you accept it.

Is the i7 quieter than a Mercedes S-Class?

Below about forty miles an hour, noticeably, because there is no engine at all. At motorway speed the difference narrows, since most of what you hear at seventy is tyres and wind, and the S-Class is very good at both.

Does the i7 have the large rear screen?

BMW offers a fold-down rear screen and a reclining lounge seat on some specifications. Rather than claim it here, we confirm the exact vehicle features on your written quotation, so ask for it in the enquiry if it matters to your journey.

Is an electric car a sensible choice for a 5am airport departure?

It is arguably the best choice. There is no cold start, no idling outside the house and no engine noise on a quiet residential street, and a short run to a terminal uses a small fraction of the battery.

Can I be given the emissions figures for my journey?

We can tell you the vehicle and the route on the written quotation, which is the honest basis for any calculation you need to make. We do not publish a per-journey emissions figure, because a made-up number would be worse than none.

FCReservations

Tell us the journey and we will price the i7 for it.

Send the date, the pick-up and the number of passengers and cases, and the figure comes back in writing with the i7 named on it. One message on WhatsApp — there is nothing to fill in.

Hours
Reservations answered around the clock, every day of the year.
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